On Sunday, 10 July 2022, we had the honor to attend the welcome dinner of the Directorate-General Agri-Food High-Level Business Mission to Vietnam. This mission aims to give European producers’ representatives the opportunity to meet not only potential partners from local markets but also representatives of the agri-food sector from the whole region, in order to, at the same time, facilitate European agricultural food and beverage exports and to benefit from the positive outcomes of the EU–Vietnam Free Trade Agreement (#EVFTA).
The mission’s programme included informative seminars on the characteristics of the local markets and consumer trends, retail and site visits, and networking opportunities.
Our partner and IP Expert of the South-East Asia IP SME Helpdesk, Dr. Joerg-Michael Scheil, joined the event together with the Helpdesk IP Business Advisor – Mr. Benoît Tardy and delivered a successful presentation about the latest IPR updates related to the F&B industry, Case study and Watch-outs/ tips that EU companies should be aware of when doing business in Vietnam.
Furthermore, it was a huge pleasure to meet the EU Commissioner for Agriculture – H.E. Mr. Janusz Wojciechowski and many senior representatives in the agricultural food and beverage industry.
Thank you again to DG Agri and congratulations for this successful event.